About the conference: The International conference on Qualitative Consumer Research and Insights (QCRI2011) was held on the 7 & 8 April 2011 in Malta. This round-table meeting brought together top academics, consumer insights executives and market research practitioners to discuss, debate and brainstorm cutting-edge qualitative research techniques while converting results into actionable business propositions.
Conference format: The conference consisted of submitted (reviewed) presentations, invited keynotes, brainstorming workshops and interactive discussion sessions.The conference provided excellent opportunities for participants to network with peers. Highlights of the conference included an optional a pre-conference workshop on social media research by Ray Poynter.
Ray Poynter is the author of The Handbook of Online and Social Media Research. He has spent 30 years at the interface of market research, innovation, and advanced techniques. Having spent over 20 years in director level positions with market research companies, including Virtual Surveys and Millward Brown, Ray now operates a thought leadership consultancy, The Future Place. At the QCRI conference, Ray spoke about strategies on how to drive successful brand strategies using discourse analysis.
Featured companies presenting at this conference:
Topics discussed and debated during the conference included: >Mapping the consumer mind: discovering the true drivers of behaviour through neuroscience >Implementing ground-breaking approach of deriving actionable insights from social media >Leveraging qualitative insights to develop brand and marketing strategies >Capturing consumer mindsets and translate them into new product development >Using social media research tools to evaluate brand, products and services >Implementing successful qualitative consumer research studies using smartphones and tablet PCs >Optimising quantitative instruments via qualitative techniques in cross-cultural mobile research >Developing innovative user-centered design research techniques for supporting innovation >Using WE-ethnography for consumer insights: what are the learnings and risks? >Emergence of social business: exploring the opportunities driven by online research communities >Developing best practices for engaging in online conversations and gathering reliable customer insights >Analysing online marketing strategies developed by food manufacturers aimed at children and teens
To view or download the presentation slides from this conference, please click here.
Participants who attended this meeting included: Di Tunney - Director - Liveinsights (UK) Rachel Francis - Director - Liveinsights (UK) Ray Poynter - Author & Principal - The Future Place (UK) Karin van den Driesche - Customer Usability Consultant - Filterdesign (The Netherlands) Lucia Barros - Marketing Professor at UNIFIEO - Centro Universitário FIEO (Brazil) Regina Gromova - Managing Director - MITTEL MGU (Russia) Scott Dodgson - Director, Research, Insight, Consulting - SKOPOS Market Insight (UK) Manuela Corradi - Human Interaction Designer - GPI S.p.A (Italy) Maria Bezaitis - Senior Research Scientist, Interaction & Experience Research - Intel Labs (US) Frank-Thomas Naether - Founder - NMRC (Germany) Frank Geers - Research Director - Insites Consulting (Belgium) Izabella Waszkielewicz - Manager, User Insights - New York Public Library (US) Yasmina Amara - Research Manager - Yahoo! Maktoob Research (UAE) Glenn Micallef - Master Student - University of Malta (Malta) Aaron Reid - Founder & Chief Behavioral Scientist - Sentient Decision Science (US) Karen Boers - Marketing & Communications Manager - IBBT (Belgium) Stephen Cribbett - Chief Executive Officer - DUB (UK) Gilbert Ross - Section Head Research & Airline Analysis - Air Malta (Malta) Niki Schroeder - Innovation and Branding Consultant - TNS NIPO (The Netherlands) Alida Buttigieg - Managing Director - Bloom Research (Malta) Jochum Stienstra - Director - Ferro Explore! (The Netherlands) Therese Bajada - PhD Candidate - University of Malta (Malta) Morgan Parnis - Head of Research Unit - Misco International Ltd (Malta) Niki Lavoie - Executive/CCO - Sky Consulting (France) Will Goodhand - Juicy Evangelist - Brainjuicer (UK)
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