About the conference: The international conference on  MobileMR 2010: Market Research in the Mobile World: (Official Twitter #mobileMR) was held on the 2 & 3 December 2010 in Berlin. This highly interactive event brought together top researchers and practitioners to discuss new challenges and opportunities of leveraging mobile devices as a new way for collecting data and capturing customer insights.

Conference format:
The conference format consisted of submitted (reviewed) presentations, invited keynotes, two highly interactive brainstorming workshops and groupwork sessions. As with past events, this conference provided excellent opportunities for participants to network with peers. Highlights of the conference included a keynote speech by Siamack Salari (See below).

Siamack Salari, Founder of EverydayLives and a pioneer in video ethnography presented a unique case study on how a mobile ethnography research tool is used successfully by the World's No. 1 brand. He discussed critical issues on security, legal and data aspects of using mobile application for research and also outlining learnings, mistakes and risks to proof test ideas and ensure wide adoption. 

Topics that were discussed and debated during the conference include:

• Developing successful strategies to plan, implement and report mobile research studies
• Using smart phones for extracting insights from online research communities
• Using mobile phones to determine what really drives customer satisfaction and behaviour
• Mobilising online qualitative research via smart phones: what are the pros and cons
• Using mobile ethnography for consumer insights: what are the learnings and risks?
• Exploring the application of qualitative & quantitative methods across mobile platforms
• Understanding consumers’ acceptance and incentives for participating in mobile market research

Photos:

Attendees who participated at this conference included:
Ilka Kuhagen - Managing Director - IKM, Germany
Mary Evans Kasala - Core Faculty, Lead, Advanced Qualitative Methods - Capella University, USA
Nicole Reinhold - Researcher - Point-Blank International GmbH, Germany
Dave King - Chief Executive Officer - Techneos Systems Inc., Canada
Ian Ralph - Divisional Director - GfK NOP, UK
Felicia Lassk - Associate Professor - Northeastern University, USA
Malte Friedrich-Freksa - Head of Market Research -YOC AG, Germany
Hans Theuws - Product Manager -Noldus Information Technology, The Netherlands
Shamsuddin Bhaidani - President - FocusForums, Canada
Dianne Gardiner - Managing Director - Latitude Insights, Australia
Paul Roberts - Customer and Employee Experience - BrainJuicer, UK
Scott Dodgson - Director - Research, Insight, Consulting - SKOPOS, UK
Betsy Leichliter - Qualitative Advisor - Leichliter Associates LLC, USA
Nikoline Lohmann - Digital StoryLab, Denmark
Steve August - Chief Executive Officer - Revelation, USA
Bernhard Witt - Chief Executive Officer - 2x4 Market Research Consulting, Germany
Benedikt Hanf - Chief Technology Officer - Aceedo, Germany
Sebastian Scholz - Chief Executive Officer - Aceedo, Germany
Stephanie Herault (DP) - University of Paris Sorbonne, France
Andrea Chemaly - Research Director - KLA, South Africa
Jochem Reinders Folmer - Director - Raphaels, The Netherlands
Siamack Salari - Founder & Managing Partner - EverydayLives, UK
Julie Gade - User Experience Consultant - StoryField, Denmark
Philippe Drobniak - Chief Executive Officer - Enov Research, France
Qiong Xu - PhD Candidate, Institute of Education - University of London, UK
Doerte Toellner - Managing Director - Point-Blank International, Germany
Koen van der Wal - Senior Research Manager - MetrixLab, The Netherlands
Mark Michelson - Qualitative Research Consultant - Michelson & Associates, USA
Christopher Kahler - Chief Executive Officer - Urbian, USA
Matthias Helferich - Managing Partner - Cluetec, Germany
Catherina Short - Managing Director - Pinion Group, Sweden
Daniel Rieber - Head of Onsite & Mobile Services - Interrogare, Germany
Laurent Moreau - Managing Director - ANT Research, Belgium
Didier Van Kesteren - IT Manager - Research Solution, Belgium
Reinhard Burian - CEO - Marketing Data Mobile-Research.at, Austria
Bisser Stoykov - Business Development Manager - Shopmetrics, USA
Ivaylo Nedev - Product Manager - Shopmetrics, USA
Marcus Schatilow - CMO - IFAK Institut, Germany
Alexander Shashkin - Chief Executive Officer - OMI, Russia
Jörg Hecker - Director Business Operations - ATLAS.ti, Germany
Susanne Friese - Research Consultant & Trainer - University of Hannover, Germany
Cora Kettemann - Student - Leibniz University of Hannover, Germany
Vidas Raudonis - Lecturer - Kaunas University of Technology, Lithuania.

Conference reviews:
Going mobile... by Latitude Insights

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The next MRMW conference will be held on the 19 & 20 July 2011 in Atlanta, USA, for more info, please click here!