Videos

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Screenshot	Title
	Making Smartphones work for us Making Smartphones work for us: achieving high response rates using on-the-go capabilities of mobile phones. Presented by Justin Bailey - Associate Director - The Nielsen Company.
	Future-proof mobile research Future-proof mobile research: implementing successful survey and panel strategies for the mobile revolution. Presented by Leslie Townsend - Chief Executive Officer - Kinesis.
	Using social media for MR & NPD: case of Hallmark Using social media for market research and new product development: the case of Hallmark. Presented by Thomas Brailsford - Consumer Understanding & Insight Manager - Hallmark Cards.
	The new era of expressive research The new era of expressive research: using technology to cultivate insights with natural flows of behaviour. Presented by Tim Stock - Managing Director - scenarioDNA.
	Leveraging digital insights via mobile channels Leveraging digital insights via mobile channels. Presented by Joanna Jen - Director, Kantar Digital - Kantar & Rolfe Swinton - Co-Founder & Director - Lumi Mobile.
	Social media discovery versus analytics Social media discovery versus analytics: what are implications for brand marketers? Presented by David Johnson - Chief Executive Officer - Decooda.
	Modality considerations for data quality Mobile versus online: examining the modality considerations for data quality. Presented by Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research & Dean Wiltse - Founder & President - Thumbspeak.
	Expert Roundtable Session for Module 3 Co-developing a prognosis and an action plan to encourage innovation and business growth in the MR industry. Expert Roundtable & Activation Session moderated by Mark Michelson.

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