Videos

Display #

Screenshot	Title
	Using mobile qualitatively to transform insights Using mobile qualitatively to transform insight generation. Presented by Kristin Schwitzer - President - Beacon Research & Dana Slaughter - Principal - Slaughter Branding.
	Next-generation video research via mobile phones Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers. Presented by John Williamson - Chief Executive Officer - QualVu
	MobileMR: a new drink or 'old wine in new bottle? Mobile Market Research: a new drink or 'old wine in a new bottle'? Presented by Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
	Web technologies for mobile engagement Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers. Presented by Mark Salsberry - Co-Founder & CEO - JetJaw & James Gardner - Chief Technology Officer - JetJaw.
	Getting answers in 24 hours using a mobile phone Using a high engaging tool to get answers in 24 hours with no or little incentive using the mobile phone. Presented by Eduardo Carqueja - Chief Executive Officer - AppGeneration.
	Measuring mobile advertising effectiveness Measuring mobile advertising effectiveness: discussing successful approaches and challenges. Presented by Jennifer Okula - Vice President, Data Innovation - Safecount, a WPP Company.
	Activation session for Module 2 Activation session moderated by Harry Vardis - Director - Center for Business Innovation and Creativity. Delegates co-created actionable recommendations for the industry based on learnings from module 2.

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